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SHOP THE LOOK - 2024

This collection captures YUR’s refined approach to layering and color, blending timeless greens and deep blues to create an atmosphere of quiet sophistication. Each piece is thoughtfully designed to embody understated luxury, with a focus on clean lines and subtle textures that invite a sense of effortless layering.

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MEN'S COLLECTION

The collection’s muted, earthy tones speak to a palette inspired by nature—grounded greens and elegant browns evoke a sense of calm, while hints of rich blues add depth and contrast. These colors allow the collection to transcend seasons, offering pieces that feel as relevant today as they will in years to come.

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COLLECTION - 2024

Layering plays a central role, with jackets, shirts, and outerwear crafted to be worn in combination, enhancing the versatility of each piece. The silhouettes are structured yet relaxed, designed to hold their form while moving fluidly with the wearer. This balance of structure and softness is a hallmark of YUR’s design philosophy, bringing a subtle sophistication to every look.

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-LOOKBOOK

From the drape of a tailored coat to the clean cut of trousers, each garment is a testament to YUR’s dedication to craftsmanship and detail. The collection celebrates minimalism with a modern edge, making each piece an essential for those who appreciate elegance in its most refined form