Linen Care

At YUR, the 100% linen pieces embody the essence of sophistication, style, and timelessness. The Linen fabric carries a rich heritage and is cherished for its exceptional qualities—breathability, lightness, and effortless elegance. Each garment is crafted with care, allowing linen to showcase its best attributes while requiring a bit of attention to maintain its beauty and integrity over time.
a natural, sustainable textile derived from the flax plant. It’s prized not only for its cool, breathable nature but also for its raw, tactile charm. The distinctive texture and crisp finish of linen elevate every design, making it perfect for both relaxed, everyday wear and high-fashion statements. As linen ages, it becomes even more desirable, softening with each wear while maintaining its sharp, structured elegance.

Natural Crinkle: A Signature of Linen’s Charm

Linen is known for its signature natural creases—these are not imperfections, but rather a key characteristic that makes it so desirable. The fabric’s ability to wrinkle is part of its inherent beauty, adding depth and texture to your piece. Embrace the relaxed, lived-in look, which enhances linen’s effortless, cool appeal. Over time, these subtle wrinkles will settle and soften, adding more personality to your garment with each wear.

Care : Preserving

Caring for 100% linen is simple, but requires a little attention to maintain its stunning quality:

• Washing: Always wash linen in cold water or lukewarm water to prevent shrinkage. Avoid over-washing to preserve the integrity of the fibers. A gentle, natural detergent will help maintain the fabric’s color and texture. For deeper cleaning, a hand wash or delicate machine cycle is ideal.
• Drying: Linen dries quickly due to its natural fibers, but always air-dry it flat or hang to dry away from direct sunlight. Avoid wringing or twisting the fabric, as this can distort its shape. If you're in a hurry, tumble drying on a low heat setting is acceptable, but air-drying is always best for preserving the fabric’s quality.
• Ironing: Linen has a crisp, elegant finish when properly ironed. To smooth out any wrinkles, iron while the fabric is slightly damp, using a medium to high heat setting. If you prefer a more relaxed look, you can leave the wrinkles as they are for that effortlessly chic, lived-in vibe. However, for a more polished, crisp appearance, a light press will restore linen’s refined look.

Styling : Every Season

Linen is incredibly versatile and works across all seasons. During warmer months, its lightweight, breathable quality keeps you cool and comfortable. In cooler weather, it pairs beautifully with layering pieces like blazers, scarves, and jackets, providing a relaxed yet sophisticated aesthetic.

• Summer: Linen shines in the summer heat, offering breezy comfort without compromising on style. Pair a linen shirt with tailored shorts for a chic daytime look, or drape a flowing linen dress over your shoulders for effortless elegance at sunset.
• Year-Round: Layer your linen pieces with cozy knits and tailored outerwear for a sophisticated yet easy-going look when temperatures drop. The adaptability of linen ensures you stay comfortable while exuding an elevated, timeless vibe.